We collect personal information from you in a variety of ways including, for example, when you visit our site, place an order, fill out forms, become a subscriber, or request to receive updates. The CCPA defines personal information by the categories in the table below, including the categories for sensitive personal information. This information may include personal information that can be used to identify you. Personal information does not include publicly available information from government records, or either deidentified or aggregated consumer information. We do not sell the personal information of California residents.

In particular, we have collected the following categories of personal information within the past twelve months:

We share your personal information with the following categories of parties:

• •Our service providers;
• •Data marketing and analytical suppliers;
• •In Corporate Transactions. We may share your data with a potential buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of all or some of our assets. This may occur prior to the closing of such transaction.
• •Other Reasons. We may share your data to: (a) satisfy applicable law, regulations, legal process or valid governmental request; (b) enforce the terms of use applicable to our services, (c) detect, prevent or mitigate fraud or security or technical issues; or (d) protect against imminent harm to the rights, property or safety of our company, our customers or the public as required or permitted by law.

- Disclosures of Information

• •Personal Information
• In the preceding twelve (12) months, we have disclosed the following categories of personal information:
• Category A, Identifiers; Category F, Internet or other similar activity; Category G, Geolocation Data; and Category K, Inferences drawn from other PI.

• We disclose your personal information to the following categories of third parties:
• •Google Analytics 4

- Reselling Personal Information

The CCPA prohibits a third party from reselling personal information unless you have received explicit notice and an opportunity to opt-out of further sales. No businesses purchase personal information from us.

- Accessing Your Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information since January 1, 2022, including beyond the 12 month period preceding your request, unless doing so would involve disproportionate effort or is not possible. Once we receive and confirm your verifiable consumer request, we will disclose to you:

• •The categories of personal information we collected about you;
• •The categories of sources for the personal information we collected about you;
• •Our business or commercial purpose for collecting, selling, or sharing that personal information;
• •The categories of third parties to whom we disclose that personal information;
• •The specific pieces of personal information we collected about you (also called a data portability request);
• •If we sold, shared, or disclosed your personal information for a business purpose:
• •Sales, identifying the personal information categories that each category of recipient purchased; and Disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

- Requesting Deletion of Information

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and notify our service providers and contractors to delete, [and to the extent possible and within reasonable efforts, notify any third parties to whom we have sold or shared your personal information to delete]) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

• •Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service that you requested, take actions reasonably anticipated by you within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
• •Help to ensure security and integrity to the extent the use of your personal information is reasonably necessary and proportionate for those purposes.
• •Debug products to identify and repair errors that impair existing intended functionality.
• •Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
• •Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.).
• •Engage in public or peer-reviewed scientific, historical, or statistical research that conforms or adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the ability to complete such research, if you previously provided informed consent.
• •Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us and compatible with the context in which you provided the information.
• •Comply with a legal obligation.

- Right to Correct Information

You have the right to request that we correct any inaccurate personal information that we have about you. Once we receive and confirm your verifiable consumer request, we will use commercially reasonable efforts to correct any inaccurate information and we will instruct our service providers or any contractors to correct such information. We will also inform you whether or not we have complied with your request, including any basis for denial of the request.

- Exercising Access, Data Portability, Correction and Deletion Rights

To exercise the access, data portability, correction, and deletion rights described above, please submit a verifiable consumer request to us by:

• •Emailing us at seahpr@seah.co.kr
• •Submitting such a request by mail to SeAH Tower 30F, 45 Yanghwa-ro, Mapo-gu, Seoul 04036, Republic of Korea

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. If you submit a request on behalf of another person, we may require proof of authorization and verification of identity directly from the person for whom you are submitting a request.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable request must:

• •Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include: a name, telephone number and email address.
• •Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

- Response Timing

We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please contact seahpr@seah.co.kr

We endeavor to respond to a verifiable consumer within 45 days of its receipt. If we require more time (up to 45 days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable.

For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance, which may include either a screen shot of the information or a pdf.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

- Personal Information Sales Opt-Out and Opt-In Rights

Under the CCPA, if you are 16 years of age or older, you have the right to direct us not to sell your personal information at any time (the "right to opt-out"). To exercise the right to opt-out, you, or your authorized representative, may submit a request by:

• •Emailing us at seahpr@seah.co.kr
• •Submitting such a request by mail to SeAH Tower 30F, 45 Yanghwa-ro, Mapo-gu, Seoul 04036, Republic of Korea

You will need to provide your First Name, Last Name, Email Address and confirmation that you are a resident of California.

Once you make an opt-out request, we will wait at least 12 months before asking you to reauthorize personal information sales. However, you may change your mind and opt back in to sharing personal information by emailing.

You do not need to create an account with us to exercise your opt-out rights. We will only use your personal information provided in an opt-out request to review and comply with the request.

- Sensitive Personal Information Use and Disclosure Limitation Rights

Under the CCPA, if you are 16 years of age or older, you have the right to direct us to limit the use and disclosure of your sensitive personal information for [INSERT ADDITIONAL PURPOSE FOR USE OF SENSITIVE PERSONAL INFORMATION IDENTIFIED ABOVE (I.E. BEYOND THE BULLET-POINT LIST)] at any time (the "right to limit "). To exercise the right to limit, you, or your authorized representative, may submit a request by:

• •Emailing us at seahpr@seah.co.kr
• •Submitting such a request by mail to SeAH Tower 30F, 45 Yanghwa-ro, Mapo-gu, Seoul 04036, Republic of Korea

You will need to provide your First Name, Last Name, Email Address and confirmation that you are a resident of California.

Once you make a limitation request, we will wait at least 12 months before asking you to reauthorize use and disclosure of your sensitive personal information. However, you may change your mind and opt back in to the use and disclosure of your sensitive personal information by emailing.

You do not need to create an account with us to exercise your limitation rights. We will only use your personal information provided in a limitation request to review and comply with the request.

- Non-Discrimination

We will not discriminate against you for exercising any of your rights under the CCPA. Unless permitted by the CCPA, we will not:

• •Deny you goods or services.
• •Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• •Provide you with a different level or quality of goods or services.
• •Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted under the CCPA. For example, [include succinct summary of financial incentive; link to the material terms of the financial incentive, including the categories of personal information that are implicated and the value of the data; how the consumer can opt-in to the financial incentive; a statement of the consumer’s right to withdraw from the financial incentive at any time and how the consumer can exercise that right; and an explanation of how the price or service difference is reasonable related to the value of the consumer’s data, including (a) a good faith estimate of the value of the consumer’s data that forms the basis for offering the price or service difference, and (b) a description of the method (s) the business used to calculate the value of the consumer’s data.]

- Changes to the Privacy Policy

We reserve the right to change this California Policy. If we decide to make changes, we will post the updated policy on our Website so you are always aware of what information we collect, how we use it, and the circumstances, if any, we disclose it. The date this California Policy was last revised is identified at the top of the page. You are responsible for ensuring that we have an up-to-date active and deliverable email address for you and for periodically visiting our website and the Policy to check for any changes. Your continued use of our Website following the posting of changes constitutes acceptance of such changes. Where required by applicable data protection laws, we will also seek your consent to any material changes that affect how we use your information.

- Help

If you need help with unsubscribing, or have questions regarding this California Policy, the ways in which we collect, share, and use your information as described in this Policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please contact us at seahpr@seah.co.kr.